Neil West

It Just Works: The Nine Simple Rules of Apple's Success

Name: It Just Works: The Nine Simple Rules of Apple's Success
Brand: Neil West
SKU: 9781035082018
Price: 17.99 EUR
Availability: InStock

€17.99 €21.24 RRP

15% Off

SKU: 9781035082018

This item is available for PRE-ORDER only and will not be dispatched until official release date.
Please note: Regular and Pre-order items cannot be purchased at the same time. These will need to be ordered separately.

Release Date: 03-09-2026

Quantity:

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Simplicity is Apple’s competitive advantage. It Just Works shows you how to make it yours.

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.

In It Just Works, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from Steve Jobs to Tim Cook, and carried forward by John Ternus. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.

This book will show you how to:

Build effective solutions from the ground up.
Make work simpler for you and your colleagues.
Remove friction from products, processes and decisions.
Solve problems that your customers don't even know they have.
Communicate simply, persuasively and quickly.
Stay focused and drive change.

Based on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.

How long until I get my preorder?
Please note that when purchasing a preorder book, it will only be dispatched after the release date stated on the description above.
Preorders within the Republic of Ireland are usually processed, dispatched and delivered within 2-3 working days of the book’s release date.*
Preorders going to Northern Ireland and Great Britain are usually processed, dispatched and delivered within 3-8 working days of the book’s release date.*
For timelines on international deliveries, please refer to our Shipping & Delivery Page.
*Please note that during peak trade times this timeline may increase.

Why can’t I buy a preorder with any other item?
We work to process orders as soon as they’re placed so that you get your delivery as quickly as possible in one go.
Preorders are not immediately dispatched as they are delivered upon the respective release date. This means there will be a wait between placing your order and receiving your order.
If you need to add more items to your basket, we recommend placing a separate order for this. We will send out all the items in your order in one delivery and preorder items will always arrive just after their respective release date.

Can I cancel/amend my preorder once it’s placed?
If you’ve purchased a preorder title but noticed a mistake on your order, please contact our online team at customercare@bookstation.ie and we will try to fix this for you before the book is released and dispatched.
Once your order is shipped and physically in transit, we can no longer offer any amendments to your order.

How much is delivery?
We offer FREE delivery on all orders over €10 within the Republic of Ireland.
Delivery is just €3.95 for under under €10
Delivery starts from just €9 for orders to Northern Ireland and Great Britain
For international rates, please refer to our Shipping & Delivery Page.

Do you provide tracking for my order?
We provide a Tracking Reference for all orders placed online as standard.
Once your order is dispatched, you will receive an email with a custom An Post link to track your delivery every step of the way.

Can I cancel/amend my order once it’s placed?
Once your order is placed we work as quickly as possible to dispatch your order to you so we cannot promise this is always possible.
However, if you’ve made a mistake on your order and you’d like to change it, please contact our online team at customercare@bookstation.ie and we will try to fix this for you before your order is dispatched.
Once an order is shipped and in transit, we can no longer offer any amendments to your order.

Neil West

It Just Works: The Nine Simple Rules of Apple's Success

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