The term 'Super Thursday' was coined by The Bookseller magazine in the UK back in 2008. Super Thursday was initially an industry term used within the book industry in reference to heavy publishing days (that fell on Thursdays) in the run up to Christmas. On these big publishing days: dozens, if not hundreds of new releases would hit the shelves all at once on the same Thursday. Hence... the term Super Thursday was born.

Nowadays, the term is more well-known and still refers to those big Thursday releases that start hitting shelves from September onwards. It's a great time to pick up hot-off-the-press reads and some of the most hotly anticipated titles of year as authors and publishers compete for the highly coveted Christmas No.1 spot.