{"product_id":"it-just-works-the-nine-simple-rules-of-apples-success","title":"It Just Works: The Nine Simple Rules of Apple's Success","description":"\u003cp\u003e\u003cb\u003eSimplicity is Apple’s competitive advantage. \u003ci\u003eIt Just Works\u003c\/i\u003e shows you how to make it yours.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eIt Just Works\u003c\/i\u003e, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from \u003cb\u003eSteve Jobs\u003c\/b\u003e to \u003cb\u003eTim Cook\u003c\/b\u003e, and carried forward by \u003cb\u003eJohn Ternus\u003c\/b\u003e. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.\u003cbr\u003e\u003cbr\u003eThis book will show you how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild effective solutions from the ground up.\u003c\/li\u003e\n\u003cli\u003eMake work simpler for you and your colleagues.\u003c\/li\u003e\n\u003cli\u003eRemove friction from products, processes and decisions.\u003c\/li\u003e\n\u003cli\u003eSolve problems that your customers don't even know they have.\u003c\/li\u003e\n\u003cli\u003eCommunicate simply, persuasively and quickly.\u003c\/li\u003e\n\u003cli\u003eStay focused and drive change.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eBased on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.\u003c\/p\u003e","brand":"Neil West","offers":[{"title":"Default Title","offer_id":57197018906889,"sku":"9781035082018","price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/6181\/4281\/files\/9781035082018.jpg?v=1784026037","url":"https:\/\/bookstation.ie\/products\/it-just-works-the-nine-simple-rules-of-apples-success","provider":"Bookstation","version":"1.0","type":"link"}